Pipeline Metrics: Total Pipeline Value, Hot Leads, Conversion Rate

Created by IronClad Family Support, Modified on Tue, Jan 13 at 4:49 PM by IronClad Family Support

The Opportunities page includes summary metrics. Use them to understand whether your vault workflow is producing real planning activity.



Total Pipeline Value

Meaning: The sum of your opportunity values.

If it looks too high: values are likely inflated or inconsistent.


Hot Leads

Meaning: The number of opportunities currently marked “Hot Lead.”

Advisor rule: If Hot Leads is always zero, you are likely not moving deals through stages. If Hot Leads is always high, you may be over-labeling and not closing.


Conversion Rate

Meaning: A high-level indicator of how effectively opportunities are turning into outcomes (as configured in your implementation).

What to do with it: Track trend over time. If it drops, your follow-up process is failing.


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